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Nearing the end of 2016, Google began letting webmasters learn about upcoming changes to their search engine ranking system that will have impact on how sites will be viewed in 2017. To go on to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes that will impact your website’s organic Search engine optimization rankings in the Google Search Engine.

The very first item on their own list is that of ensuring that your website features a published SSL certificate in position. Now, so far as buy seo services go, you will begin to be penalized unless you provide an SSL certificate set up on your site.

One of the first moves in this regard already now in place, is the fact that unless you come with an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a potential page viewer remember that the website has not been secured. Clicking on the exclamation mark raises the details of the security infraction. This new item is currently already in place on the browser using the January 2017 Chrome “56” browser update.

SSL certificates are not an important expense nowadays and you may get them put in place for as low as about $26 each year if you are not running an e-commerce site and approximately $70 or if you are. Google is quite considering customers being protected because they head to websites directed by Google and they want to make certain that customer data entered on these sites is encrypted along with a person’s information is kept safe. In this regard, they will likely therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate set up. So, if being discovered by Google organically is essential to you, it is a step you will need to take together with your site.

Next on their agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google continues to be paying attention to their complaints. Google has found that popup adds often can cover a whole screen over a mobile phone and can also be hard to eliminate. So now as Googlebot crawls your webpages and then in particular, your mobile webpages, remember that they are looking on popup adds with disfavor as well as your page is going to be penalized if popup adds are located.

Google’s move here is because are planning to deliver quality content with their search and “AdWords” customers on behalf of their advertisers. They may be on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose is to popup an add to sell something. Advertising on the web is going to start to change for this reason new internet search engine ranking requirement so if you are wanting that can be found and you also currently run popups on the pages, you may be planning to start doing a bit of rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you for this instead of penalizing you.

The next change needed for 2017 will almost certainly see many people scrambling to enhance their site design architectures. Almost half of all Access to the internet today is done by cellular devices including tablets.

In a recent study done by a Google subsidiary company, it absolutely was learned that the normal load time for a webpage on a mobile device remains sitting at about 19 seconds to load. This same study shows that mobile device users on the contrary only have an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their online search engine and on the part of their AdWords advertisers, are certainly not getting loaded.

So situations are changing. Google has setup a totally separate search engine “page indexing” database inside their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and when your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google is likely to make note of this along with your page will not be showing up within their search results for users until you can get this fixed.

This last change is going to have significant impacts on those entrepreneurs running websites using template webpage systems as these tend to create a lot of very “fat” webpages that load poorly. Webpages making use of plenty of “Javascript callouts” including when “widgets” are utilized in a WordPress website; are incredibly fat and slow loading and definately will have almost no possibility of passing the “Googlebot” crawler speed requirements for mobile phones.

With more than 50% of website interactions now coming from mobile, this has the potential for cutting your total website visitors by almost half once your pages happen to be flagged by Googlebot to be slow loading – not really that mobile was helping you anyway with approximately 53% of individuals clicking off before your page ever got loaded to begin with.

In reality, many WordPress theme providers are scrambling to develop and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury remains out on these however as to osdcpa or otherwise not they should be able to get as a result of the two-4 second page loading time “sweet-spot” requirements now being required by Google.

To hit loading times which are consistently this fast, will virtually require the making of “natively coded, responsive” webpages that do not use widgets of the sort. As well as enough time choose to use convert the content of the existing fat page into a fast loading, content filled mobile page will take time that could still maintain your page out of the fast loading category.

In summary, the Internet search engine today is looking for professionally built, natively coded webpages to offer up solid content to the customers on mobile phones. To achieve success using a website organically down the road consequently, will need for most online entrepreneurs, a need to rebuild existing websites.

Have you ever wonder about those error codes you get once you click on the fix-it from Google Analytics? Or some other Analytical File? I noticed some of the error codes are “code” issues, because Google (as well as other online search engine) has crawled the website, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The issue with ‘fixing’ those errors is they aren’t really errors, but access code which allows your internet site to operate.

The problem with having ‘crawlers’ analyze your site, and taking their word for your placements, ranks, as well as other site wide issues, is your site has been created with variables that aren’t available to ALL crawler programs. Not everybody uses the identical mix of plugins, code, and securities as ‘everyone else’.