One of the biggest mistakes most marketers do nowadays, is think e-mail marketing is dead. Many marketers today drop the e-mail marketing scheme to choose social media. Come to think of it, social media look far more sexy than email. But, is a social media marketing post really as good as an e-mail? Before we answer that question, lets state a well known fact. It is much easier to send a friend request on Facebook than to collect an email online. But trust me, free bulk email is thrice as worth the cost as social media marketing. So, what exactly is email marketing?
Email marketing will be the targeting of consumers through emails. Every emails delivered to a possible customers can be considered as email marketing. Email marketing involves sending a promotional email or even an ad to a subscriber. Via his e-mail address. A lot of organisations today use e-mail marketing. Even more bloggers do use email marketing today than in the past. For instance, have you ever been browsing online, and you also see some field where you stand required to submit your own name and email to obtain a free eBook or update? This is the front element of email marketing.
Most bloggers use e-mail marketing because it improves the customer experience. With a well targeted subscriber list, it is possible to reach established customers and prospective ones too. Virtually any subscriber is going to be informed better and more easily via email. The e-mail may have a better visibility than a Facebook post. The Facebook post is going to be drowned in a stream of content within the minutes following its posting.
Do You Need E-mail Marketing? In order to boost your customers’ or readers’ experience, then you need e-mail marketing. Forget about the glamour and also the flashy of social media. Our company is talking efficiency here. We are talking greater engagement. Greater reach. Greater click through rate and a lot more. As much experienced marketers say, ” the money is within the list”. Some even say “your value depends on your network”. Within the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics. The websites which produced those stats will be mentioned after this short article. So, let’s get into the advantages of using email marketing.:
Potential Reach: Are you aware that in 2013, there was about 3.2 billion email accounts created on earth? 95% of online consumers make use of an e-mail address. Probably the most interesting fact is; 91% of those consumers check their email accounts one or more times each day. Today, we browse more with the phones than our computers. Because of this, our company is easier notified once we receive emails. Our phones place the notifications right before our eyes.
Today, it is actually much easier to check for an email than a Facebook or Twitter post. The reason being when we post content, so does a million other individuals. As a result, finding one specific post you liked 3 weeks ago could possibly be the most daunting task.
Actual Reach: Before I explain this part in more detail, let’s find some good interesting numbers. Within the first half of 2013, a study conducted using emails as being a marketing channel revealed some staggering facts. The one that stands out probably the most is this; 18% of the emails sent in a campaign never reach their destinations. 4% of the sent emails are sent to the spam folder. That creates 22% from the sent emails which do not actually make it to the intended receiver.
On the other hand, 78% from the emails sent throughout an email campaign actually reach their destination. Consider it in this way, Should you send 1000 emails, 780 emails will reach their destination. Furthermore, 91% in the receivers check their emails daily. This implies, about 709 receivers will actually see your email. This is great efficiency, as less than 30% from the emails sent are lost.
Now, let’s compare these numbers with the ones from a Facebook campaign performed in the same manner. This revealed that 74% from the Facebook posts are in fact lost inside the big stream of content. Which is a problem. This means, per thousand Facebook posts, 740 are lost within the stream of content. That leaves us with 260 posts seen by our target readers. Another very bad thing is, everyone who sees your site content is not going to actually click through. Less than half will actually do. That leaves us with less than 130 people who are actually thinking about our offers.
Click Through Rates: In the last point, we mentioned what percentage of people who see and might such as your posts and mails. Now let’s discuss those who actually complete the actions and do what you would like those to do. Let’s dnsnaz simply clicking a hyperlink. This link usually takes them to a website landing page or perhaps a website.
Click through rates are the amount of people that receive your message and also click it. The click through rate of any tweet is .5 percent rather than 3% for an email. These numbers look small at first. But, which means that people click 6 times more about an e-mail link than over a tweeted link.
Let’s carry on using our demonstration of 1000 emails and 1000 social networking posts. A .5% click through rate means per thousand, 5 men and women will actually simply click your link. This really is for social networking. Sometimes the click through rates are higher, but those are particular cases. The numbers we use listed here are average ones.
A 3% click through rate with emails means 30 clicks per thousand. This is the best click through rate you will obtain normally. The numbers are certainly not astounding, but efficient numbers are certainly not always astounding. The main difference is really because, when people give you their email addresses they really want to hear more form you.
Your Readers Want It In This Way: A lot of people use social media to talk with friends first. Seldom are they employed to receive business news and reviews. You will find specialized websites for your. 77% in the users throughout a survey online said they like to receive promotional messages in their emails. 4% said they prefer these messages on social networking. This talks to the reality that by submitting an e-mail, individuals are literally providing you with a business meeting location.