Foakley is such an accepted word that websites openly sell “Foakley” glasses. For instance, sunglasses.narialis.com claims to be a US company with a US address, and sells Foakley Radarlocks for $13 – it provides the Oakley logo at the top of the homepage nevertheless the word “Foakley” is all around the site, and it openly states the glasses are knock-offs. Needless to say, the site is not really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this really is far from the only real website selling Oakley knock-offs. You can find Foakleys sellers on Alibaba, DHgate, along with other Chinese online merchants. A British cycle industry executive told BikeBiz that all the riders within his cycling club who wore Oakley’s have, actually, been wearing Foakleys for about the last several years.
“Determining when they are real or counterfeit can be challenging,” admits Oakley with an official FAQ. Indeed, purchasers of fake Oakleys have discovered the lenses as well as other parts are interchangeable with genuine Oakleys. An often seen claim online is that the fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This is not true. Fake Oaks have already been lab-tested and found to block UV-A and UV-B.
Oakley lenses are made from polycarbonate, and tend to be the fake lenses. An intrinsic property of polycarbonate is it blocks UV. “I don’t want to pay what Oakley are charging; they’re just pieces of plastic,” is a kind of complaint on cycle forums and chat-rooms.
Those who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious in terms of Foakleys, as can be viewed from your interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “conned.”
Oakley is owned by the $9bn Luxottica Group of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector such as a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has a really good long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The audience also makes and distributes eyewear brands like Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution additionally, it dominates retail: it owns 7,000 stores around the world, including Sunglass Hut, the marketplace leader.
When pre-takeover, Oakley was starved of access to Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is at surgical device sales. He vlogs as “CyclingMaven”. One of his most favored videos is on the technical merits of Foakleys.
“We pay a premium for a number of things around australia. My Oakleys, with lenses, were pushing nearly AU$600. I put them over a [bike storage] cage; within several hours, they were gone.To replace them was going to be expensive. Somebody sent me a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the better of me, and I bought some. And also the quality was shocking – I couldn’t believe how good they were. For $30.
“Will they be produced in the identical factory as Oakleys? I don’t know, but lots of people who purchase these fakes will rationalise it that way. Not everyone feels comfortable buying counterfeit products.
“The anti-establishment side of me says, look, here’s a business selling pieces of plastic for AU$500. In my mind, they’re ripping people off. I don’t value the research and development. There’s always likely to be somebody innovating. If Oakley were to disappear from the face from the earth tomorrow, various other company would replace them, and probably wouldn’t charge the maximum amount of money for their products. These companies bend people over; they drive them to get a ride. In this situation I’ve got no difficulties with exploring the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting plenty of attention, a lot of people are now buying fake Oakleys. Studying the comments, and just how it’s having an effect on other businesses because people are now exploring other choices, makes me think “damn, that’s not good.” I don’t feel personally responsible as this market will happen whether I have done a video onto it or otherwise, however in retrospect, it’s not great. To market counterfeit products will not be great, it has impact across other areas.
“I ride 30k each method to work – I wear stuff out. We get stiffed on so many products [within australia]. It’s much more expensive here. Along with a mate, I purchased some bright orange and white Jawbreaker copies. We have now “Foakley Fridays”, resembling complete idiots. “I tell people they’re fake. I place the Foakleys next to my genuine Oakleys over a Facebook posting. It’s for the look, not the manufacturer.
“I like the Foakleys – I get the lens are a bit clearer. For 25 dollars, they’re disposable. “I bought them two minutes after seeing the initial Cycling Maven video.
“I would like to know my helmet has been tested and passes standards, I’m not too fussed about glasses. I actually have better things to spend my money on. I want more bikes or even more Lego for my son.” “I don’t like spending plenty of cash on sunglasses because I lose them, or they fall off my hat and obtain scratched or run over.
“Whenever I handled Cheap real Oakleys properties of friends I figured “these are simply bits of plastic with many nice branding on them.” I searched on eBay for “cycling sunglasses” and found a set that bore a striking resemblance to Oakley Jawbones and another pair that bore a striking resemblance to Oakley Radarlocks. These were about £8 each, delivered from China. They didn’t possess the Oakley branding on the photos on the eBay listing however, when the Jawbones arrived they had Oakley branding, including “Made in the united states” stamped on the arms, as well as the oval Oakley emblem was where you’d expect to see it. They were indistinguishable from genuine Jawbones. They fitted well (however the arm broke after a number of months).
“The “Radarlocks” came with free lenses along with a case. They fitted rather well, and I’m still making use of them.
“I tell others they’re fake. There’s perverse satisfaction in getting something less than someone else. I have no brand loyalty, I didn’t get them for your cachet in the brand, I just want them to help keep the bugs from my eyes, and never be upset after i inevitably lose them.
“After I see Oakleys in the wild I look at them critically. The company is diluted by all the fakes on the market.
“I purchased fakes because We have terrible trouble getting sunglasses that suit therefore i didn’t desire to spend plenty of cash on a trial and error purchase. £8 means they’re throwaway.
“I had a hot debate having a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in every sunglasses for less than £20 a lens. I took mine right down to the medical physics lab inside my hospital, as well as the chap who tests each of the equipment for that dermatology UV labs provides the machinery to evaluate UV-A and -B. I also took some expensive and real Ted Baker casual sunglasses, too. Each of them passed 100 percent.
“The lab manager stated it was challenging to get polycarbonate plastic that lets UV-A and -B through – he needs it for some of his applications and requires to purchase it from a special source. Automatically polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded in the event you wear cheap sunglasses that’s not a very strong case at all.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, things such as spoke keys for pennies. “My pals are indifferent; they don’t give a great deal of stuff.
“There are some chaps within the club who will need to have the newest expensive thing. I haven’t spoke with them about fakes, partly because I don’t desire to piss on their own parade. “I could manage to buy khkyea genuine thing. The reason I don’t always is identical reason I get a £1 loaf of bread in Tescos as opposed to from an artisan baker and pay £20 to get a loaf that’s been brought over from France that morning by private jet.
“You would like something that does the task to get a reasonable amount of money. As well as me a pair of Fake Oakleys for Sale for £100 or even more is excessive. “I’m ready to spend considerable amounts of income on several things. This might not be rational, but it’s how I view things.
“Terrorism, child labour? It hasn’t occurred to me. Not for bike parts. It’s potent food for thought. If it’s true, that could put me right off. “This can be messages put out by large corporations with vested interests when all I’m probably doing is supporting a tiny Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster in the day. Now it’s just quicker and much easier to purchase from legitimate sources. “I realize the buying price of the plastic in a kind of Oakley’s is only a small element of their costs, having said that i don’t want to fund their marketing along with their sponsorship, I am just only willing to cover the item.”